Priti Panchal

Senior Digital Marketing Specialist @Excelitas Technologies Corp.

Mississauga, ON, CA

As a Senior Digital Marketing Specialist, I develop and execute multi-channel marketing programs that drive brand awareness, engagement, and lead generation across web, email, social media, and paid channels. I collaborate with internal stakeholders and external agencies to plan and launch campaigns, including audience segmentation, content creation, and marketing automation via Pardot/Account Engagement.I assist to optimize Drupal website content, integrate PIM systems, and support web enhancements from M&A activities. I also oversee social media calendars for LinkedIn, Instagram, X, and Facebook, ensuring campaigns are executed effectively and aligned with overall marketing strategy.By leveraging tools like Google Analytics, Google Ads, Looker Studio, and Salesforce CRM, I work with an agency to analyze performance metrics and provide actionable insights to optimize campaigns, web content, email communications, and lead-nurturing programs. I also support global marketing teams, ensuring consistent, data-driven marketing strategies across the organization.

The George Washington University School of Business

Project Management course

Brock University

Honours Bachelor of Business Administration: Major: Marketing, Business Management, Marketing, Finance Minor

Algonquin College of Applied Arts and Technology

Modern Advertising course