Priti Kumari

Marketing Manager @Coats

Bengaluru, IN

Headed entire Handicrafts portfolio along with Eyebrow thread business pan India and lead a team of four direct reports, currently handling marketing for Industrial and Consumer division-Developing and executing marketing plans for Industrial and Consumer divisions-Handling Digital marketing for the business-Working with Global team to help standardised Marketing guidelines for South Asia (India, SL, BD)-Responsible for Sales & Marketing, Brand Management, New Product launch, Marketing Communications, Trade Marketing, Consumer Promotions, Dealer level activities-Handling entire E-commerce business for DIY kits and Kite Flying segment-Leading the team in multiple Trade shows, Beauty exhibitions and crafts fairs at National Level for brand promotion-Launched new products which helped in increase in sales and reach among retailers

National Institute of Technology Jamshedpur

Bachelor of Technology (B.Tech.), Civil Engineering

Faculty of Management Studies - University of Delhi

Master of Business Administration (M.B.A.), Marketing & Operations