Priscilla Lai
Social Media Content Creator @Relish Catering Hospitality
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WORK HISTORY
Social Media Content Creator @Relish Catering Hospitality
Develop and execute on-site content strategies for live events, capturing behind-the-scenes, food styling, and guest experience content to support brand storytelling across Instagram and LinkedIn• Produce high-quality short-form video content, Reels, including ideation, filming, editing, and integrating trending audio and formats to increase engagement and brand visibility• Capture dynamic visuals using iPhone and professional camera equipment, highlighting event ambiance, culinary presentation, and real-time interactions• Collaborate cross-functionally with photographers, videographers, and event teams to ensure cohesive content captures and seamless production workflows• Deliver fast turnaround content (within 24 hours), optimizing for timely posting and real-time social media marketing
EDUCATION
Springboard
Certification, UI/UX Designer
University at Buffalo
Bachelor's degree, Psychology
ABOUT PRISCILLA LAI
Hi, I’m Priscilla! I’m a content creator and digital marketer with a passion for capturing meaningful moments and telling stories through engaging visuals. Currently, I freelance for weddings and events: filming, photographing, and editing content that highlights the magic of each occasion. From behind-the-scenes snippets to polished short-form reels, I love transforming real experiences into shareable memories.Alongside content creation, I manage digital marketing strategies for Presidential Point, a luxury apartment community, where I oversee branding, social media, and website content. My work blends creativity with strategy; building community connections while crafting visuals that bring a brand’s personality to life.I also bring a background in UI/UX design, psychology, and studio arts, which gives me a unique perspective: I approach projects with both logic and creativity, always keeping the audience’s experience in mind.Outside of work, you’ll often find me traveling, exploring new places, or staying active. I love playing pickleball, snowboarding (with a goal to ride mountains around the world!), and hiking through national parks.Skills: Content Creation, Photography & Videography, Video Editing, Social Media Strategy, Branding, UI/UX Design, User Research, Wireframing, PrototypingTools: CapCut, Canva, Figma, Adobe Premiere, Appfolio, Google SuitePortfolio: https://priscillalaidesigns.weebly.com
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