Princy Khatri

WORK HISTORY

EDUCATION

ABOUT PRINCY KHATRI

Experienced Marketing Professional with 8 years of extensive experience and a demonstrated history working in the Information Technology & Services industry across sectors. PGDBM - ITSM from NMIMS.With a potent blend of strategic vision, tactical prowess, and a results-oriented mindset, I possess hands-on experience in driving brand awareness, demand generation, and nurturing client/partner relationships within complex business landscapes.Successfully spearheaded global marketing campaigns and optimized marketing funnels, significantly contributing to pipeline growth and lead generation through innovative Account-Based Marketing (ABM), content marketing, and events (in-person and virtual).I thrive on dissecting market trends, understanding customer behaviors, and crafting innovative GTM strategies that resonate with key stakeholders. Whether it\'s devising compelling messaging, orchestrating multi-channel campaigns, or leveraging cutting-edge digital tools, I excel in delivering impactful marketing initiatives that propel business growth.In addition to my strategic acumen, I possess strong leadership skills honed through cross-functional collaboration and team empowerment.Experienced in Budget Management, Reporting and Performance Metrics Analysis, efficiently managing annual marketing budgets, and optimizing marketing channels for revenue growth.Proficient in utilizing digital marketing tools and analytics, such as Sitecore, Salesforce, and Google Analytics to elevate demand generation across various markets, along with an understanding of CRM and marketing automation systems to streamline processes and drive impactful marketing strategies.