Princy Belinda

Product Marketer @Zoho

Chennai, IN

At Zoho, I play a dual role as a product marketer and content writer. I manage B2B lead generation, content strategy, social media marketing, product launches, growth marketing and executing marketing campaigns.\\\\n\\\\nMy core responsibilities include,\\\\n\\\\n- Plan, design, and execution of content strategy\\\\n- Website optimization based on traffic, SEO and heat map analysis\\\\n- Strategic product and feature launches\\\\n- Thought leadership blogs, ebooks, and content for product updates\\\\n- Interact with integration partners for co-branding partnerships\\\\n- Interact with industry leaders, publications and influencers for partnerships\\\\n- Manage and organically optimize the social media accounts for Zoho People on LinkedIn, Twitter, Facebook, Instagram, Pinterest, and Youtube.\\\\n- Write ad copies for Adwords and social media ad campaigns.\\\\n- Create sales enablement collateralls like factsheets, brochures, and presentations.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n