Athira Jayakumar
Solutions Marketing Manager @Zoho
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WORK HISTORY
Solutions Marketing Manager @Zoho
Go-to-market strategy: Defined GTM strategy in partnership with Strategic Account Management and product teams, translating enterprise buyer insights into positioning frameworks, solution messaging, and campaign execution across IT management- Industry & compliance campaigns: Executed multi-asset campaigns across healthcare, BFSI, HIPAA, PCI DSS, CIS Controls, NIST and more, generating 12,500+ inbound leads from compliance-focused pages alone, positioning ManageEngine as the data security and compliance backbone for enterprises. Currently leading the DPDPA compliance campaign spanning 15+ content formats- Website ownership & enterprise positioning: Owned solution-level website messaging, page architecture, and enterprise narrative; launched ManageEngine\'s enterprise page, generating 287 enterprise customer leads since 2025- Sales enablement: Built high-impact sales enablement assets including solution decks, use case guides, battlecards, case studies, and solution briefs, influencing $24M+ in pipeline since 2024- Thought leadership & content programs: Contributed to ManageEngine\'s enterprise thought leadership program, producing articles, and influencer partnerships- Team & performance leadership: Leading and mentoring a six-member marketing team, with full accountability for pipeline impact, campaign ROI, and content performance.
EDUCATION
Christ University, Bangalore
Master of Business Administration (M.B.A.), Marketing
Mohandas College of Engineering &Technology, Nedumangad, Thiruvananthapuram.
Bachelor’s Degree, Electronics and Communications Engineering
St Joseph's Anglo Indian Girls Higher Secondary School
High School
ABOUT ATHIRA JAYAKUMAR
Senior Product Marketing and GTM leader with 8+ years at ManageEngine (Zoho Corp), driving go-to-market strategy, product positioning, and full-funnel content programs for enterprise IT and B2B SaaS solutions. I built the Solutions Marketing function from zero, creating the positioning, content engine, and GTM framework now used across 60+ product lines globally. My work has contributed to $50M+ in pipeline, inbound leads annually, and sales enablement programs adopted by 100+ global reps and GSI partners. What I do- Product marketing: Positioning, messaging, competitive intelligence, value propositions - GTM strategy: Campaign architecture, sales-marketing alignment - Content marketing: Full-funnel programs across webpages, guides, webinars, podcasts, videocasts, social, email and more- Sales enablement: Corporate decks, solution briefs, battlecards for enterprise and GSI teams- Thought leadership: Third-party articles, expert videocasts, influencer collaborations - Team leadership: Managing and mentoring a marketing team, reporting on pipeline and campaign ROI to leadership- AI & operations: Identifying and deploying AI use cases to improve marketing efficiency Currently leading an end-to-end DPDPA compliance campaign and building an enterprise use case discovery engine at ManageEngine.
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