Prem Kumar Krishnan

Head of Digital Marketing @Srm Institute Of Science And Technology, Ramapuram

Chennai, IN

Head of Digital Marketing @ SRM Institute of Science and Technology, Ramapuram | Driving Student Recruitment & Brand Growth | Higher Ed MarTech & AI EvangelistDigital Marketing Leader | SRMIST Ramapuram | Student Enrollment Strategist | SEO | Social Media | Performance Marketing | Analytics\"Strategic Planning:\"Developed and executed multi-channel digital marketing strategies aligned with university enrollment goals and brand positioning.\"Campaign Management:\"Led end-to-end digital campaigns across search, social, email, and display, optimizing for lead generation and application conversions.\"SEO & Content:\"Directed comprehensive SEO initiatives and content strategies to enhance organic visibility and establish thought leadership in academic fields.\"Social Media Engagement:\"Managed university social media presence, fostering online communities and driving engagement with prospective and current students.\"Data & Analytics:\"Utilized advanced analytics platforms (e.g, GA4) to track KPIs, derive actionable insights, and optimize campaign performance for maximum ROI.\"Team Leadership:\"Mentored and managed a team of digital marketing professionals, fostering innovation and professional development.\"Technology Integration:\"Evaluated and integrated new digital marketing technologies, including CRM systems, marketing automation platforms, and AI tools for personalization.\"Budget Management:\"Oversaw and optimized digital marketing budgets to ensure efficient allocation and maximum impact on enrollment targets.\"Skills Section:Digital Marketing Strategy, Higher Education Marketing, Student Recruitment, Brand Management, SEO, SEM (Google Ads, Meta Ads), Social Media Marketing, Content Marketing, Email Marketing, Marketing Automation, CRM, Web Analytics (GA4), AI in Marketing, Predictive Analytics, Chatbot Implementation, Conversion Rate Optimization (CRO), Lead Generation, Performance Marketing, Team Leadership, Budget Management.