Daniele Preda
Category Manager @HP
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WORK HISTORY
Category Manager @HP
Milano, IT
Product line and quota responsibility for a significant share of the printing product range.° Broad understanding of the category product, business management and sales challengesand strategies. Responsibility to the definition of the printing category business plan andtotal control of printing P&L.° Responsibility for the development and implementation of differentiated marketingactivities based on the type of products and reference channels (B2B and B2C), constantlycollaborating with internal company functions such as trade marketing, Marcom, PR andthe EMEA headquarter° Involved in strong business relationships established with sales force and other partnersand customers.° Functional responsibility in several areas (market analysis, marketing engagement, salesforce communication etc).
EDUCATION
ITCS Greppi
Ragioneria
Università Bocconi
Business Administration, Marketing
SKILLS
ABOUT DANIELE PREDA
Senior product manager with proven and demonstrated knowledge in | Product Marketing | Category Management | Channel Marketing | Market research | Marketing techniques | Product launching | Product positioning | Product profitability | Sales negotation.
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