Daniele Preda

Category Manager @HP

Milan, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2017 — Present

Category Manager @HP

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Milano, IT

Product line and quota responsibility for a significant share of the printing product range.° Broad understanding of the category product, business management and sales challengesand strategies. Responsibility to the definition of the printing category business plan andtotal control of printing P&L.° Responsibility for the development and implementation of differentiated marketingactivities based on the type of products and reference channels (B2B and B2C), constantlycollaborating with internal company functions such as trade marketing, Marcom, PR andthe EMEA headquarter° Involved in strong business relationships established with sales force and other partnersand customers.° Functional responsibility in several areas (market analysis, marketing engagement, salesforce communication etc).

EDUCATION

1993 — 1998

ITCS Greppi

Ragioneria

1998 — 2004

Università Bocconi

Business Administration, Marketing

SKILLS

Business PlanningPricingPnl ManagementSales ManagementAdvertisingDemand PlanningCompetitive AnalysisMarketing CommunicationsProduct ManagementMarketing ManagementMarket AnalysisMarket PlanningBrand ManagementB2cMarketing StrategyMarket ResearchOnline AdvertisingProduct MarketingMarketingRetailB2b

ABOUT DANIELE PREDA

Senior product manager with proven and demonstrated knowledge in | Product Marketing | Category Management | Channel Marketing | Market research | Marketing techniques | Product launching | Product positioning | Product profitability | Sales negotation.

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Daniele Preda — Category Manager at HP in Milan, IT | Unifers