Bret Bottger

Printer Supplies Officejet Pro Ink Portfolio Manager @HP

Portland, OR, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2007 — Present

Printer Supplies Officejet Pro Ink Portfolio Manager @HP

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Portland, OR, US

Previous HP roles:• Supplies Lead: Anticounterfeit, Online Brand Protection, Ink Competitive Research & Messaging• Supplies Lead: Competitive Response• Competitive Response Lead: Home printers & ink supplies; LaserJet toner supplies• Competitive Intelligence & Strategy Lead: LaserJet Toner Printer Supplies, Current Business Management• Retail Engagement Manager: Instant Ink replenishment service, Inkjet & Printing Solutions Global Business Unit. Drove retail execution of innovative ink subscription service, managing unique variances by account. Tracked business performance, bridged the worlds of retail, business unit, region and sales to ensure growth. Responsible for performance monitoring, reporting, store merchandising and execution and feedback to marketing teams.• Operations Manager and Chief of Staff for Creative Design & Services center of excellence in Printing & Personal Systems Worldwide Marketing, responsible for photo and video budgets, planning workflow, asset distribution and events including Consumer Electronics Show retailer forum and HP Discover. • Market Development and Integrated Communications for Ink-in-in the Office, including Officejet Pro SMB line and lead for HP Officejet Pro X Series with PageWide, development of competitive messaging, sales tools and win of Guinness World Record for world\'s fastest in-class color desktop printer• Manager of Inkjet Competitive Analysis and Response team• Marketing manager for ColorLok paper branding & joint marketing program with award logo licensing• Inkjet Commercial Trainer, worldwide for sales field & channel partnersExperience with online brand protection & search engine marketing. Published public blogs and authored white papers on new technologies. Delivered launch videos and testimonial case studies. Delivered strong product reviews in product launch Public Relations and Analyst Relations.

EDUCATION

1989 — 1993

Brigham Young University

BA, Communications

1996 — 1998

W. P. Carey School of Business – Arizona State University

MBA/MSIM, Business and Information Management

SKILLS

Project ManagementEnterprise SoftwareMulti-Channel MarketingMessagingBusiness DevelopmentPartner ManagementBusiness StrategyB2bProduct MarketingProduct DevelopmentMarketingSalesCompetitive AnalysisB2b MarketingIntegrated MarketingTrainingDemand GenerationAccount ManagementDigital MarketingSaasMarketing StrategyMarketing CommunicationsStrategic PlanningCross-Functional Team LeadershipTelecommunicationsPublic RelationsStrategyLead GenerationE-CommerceAnalyticsProgram ManagementGo-to-Market StrategyStart-UpsChannel PartnersSales EnablementStrategic PartnershipsProduct ManagementCrmSemOnline Marketing

ABOUT BRET BOTTGER

I work at HP Inc and opinions expressed are my own. Strategic technology…

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