Praveen Kumar
Dgm Corporate Communications @Yamaha Motor India Pvt. Ltd
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WORK HISTORY
Dgm Corporate Communications @Yamaha Motor India Pvt. Ltd
Chennai, IN
Drive the Public Relations Strategy to create a strong image for the brand in IndiaLead the team to deliver successfully through Strategic Media and Influencer engagement programsOrganize Media Outreach Activities – Product Launches, Press Meets, Select Media Meets, Senior Management Interactions, Factory Tours, Product Reviews and Test Ride Activities to promote the brandEnhance Brand visibility through active participation in Motor Awards Show, Manufacturing Excellence Awards and CSR AwardsPlan the Annual Budget and review expense versus outcomes on monthly basisStrengthen the various channels of Internal Communications to promote the brand among the employeesMaintain strong relationship with Industry Associations – SIAM, ACMA and CII Manage crisis situations and act appropriately to mitigate risks and protect reputation of the brand
EDUCATION
Digital Vidya
Digital Marketing Master Certification (CDMM), Digital Communication and Media/Multimedia
University of Toronto
Certificate Course, Business/Corporate Communications
Pioneer Media School
PG Diploma in Journalism, Mass Communication/Media Studies
Kirori Mal College, Delhi University in 2003
B.Sc, Chemistry
SKILLS
ABOUT PRAVEEN KUMAR
I lead Public Relations and Corporate Communications at Yamaha Motor India, shaping narratives that align the brand’s local impact with Yamaha Motor’s global vision. With nearly two decades of experience across media, public relations, and the automotive industry, I drive strategic media and influencer engagement programs that strengthen brand equity and consistency across markets.I play a key role in amplifying Yamaha’s innovation, product excellence, and sustainability priorities through high-impact media outreach, global-aligned product launches, and prestigious motor and manufacturing award platforms. My leadership focuses on building agile, high-performing communications teams and cultivating strong relationships with global and regional stakeholders.Through disciplined strategy, execution excellence, and outcome-driven reviews, I ensure communications investments deliver measurable value while reinforcing Yamaha’s premium positioning and long-term brand aspiration in a global context.
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