Praveen B.

Senior Marketing Specialist @Flipkart

Delhi, IN

Campaign Planning and Execution- Develop comprehensive BTL campaign plans, including objectives, target audience, channels, and timelines- Design and execute campaigns across events, promotions, retail, and other channels- Collaborate with cross-functional teams to ensure alignment and effective execution.2. Budgeting and Cost Management- Manage and allocate BTL campaign budgets to ensure effective resource utilization- Track and analyze campaign expenses to optimize ROI- Identify areas for cost optimization and implement cost-saving measures.3. Vendor Management- Collaborate with external vendors, such as event managers, designers, and printers- Ensure timely and quality delivery of BTL campaign elements- Negotiate contracts and manage vendor relationships.4. Team Management- Lead and mentor a team of BTL executives- Provide guidance and support to ensure successful campaign execution- Conduct performance reviews and provide feedback for growth and development.5. Performance Analysis and Reporting- Track and analyze BTL campaign performance using metrics such as sales lift, customer engagement, and ROI- Provide insights and recommendations to improve future campaigns- Develop and present campaign reports to stakeholders.6. Stakeholder Management- Coordinate with internal stakeholders, including category teams, sales teams, and other departments- Ensure alignment and effective communication across stakeholders- Manage stakeholder expectations and provide updates on campaign progress.7. Market Research and Competitor Analysis- Conduct market research to identify trends, opportunities, and challenges in the BTL marketing space- Analyze competitors\' BTL strategies and identify areas for differentiation- Provide insights and recommendations to inform future BTL campaign strategies.