Pratiti Ganatra
Marketing Communications Manager @Gameplan Sports Pvt Ltd
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WORK HISTORY
Marketing Communications Manager @Gameplan Sports Pvt Ltd
Kolkata, IN
An innovative and competent marketing professional, writer and editor with experience of managing literature festivals, sports events, overseeing the layout and content of an online magazine and leading a team of writers. Flexible in the ability to adapt to challenges when they arise while remaining aware of professional roles and boundaries.
EDUCATION
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication, Digital Communication and Media/Multimedia
University of Calcutta
Bachelor of Arts (B.A.), History
Symbiosis Institute of Media and Communication
Masters in Mass Communication, Journalism
ABOUT PRATITI GANATRA
I build brands, communities, and cultural ecosystems that people don’t just consume — they stay with.Over the last decade, my work has evolved across the intersections of sport, culture, media, and storytelling. I began in editorial and publishing, spent several years in sports management working on premium IPs and sponsorship ecosystems, and today lead founder-led work across both brand strategy and long-form media.As the Founder & Director of Hyype Productions Pvt Ltd, I work with brands, institutions, sports properties, festivals, and emerging businesses to build long-term relevance through strategy, storytelling, sponsorship design, and on-ground experiences. Our work spans sports clubs, football properties, literature festivals, QSR brands, cultural institutions, and premium experiential activations.Alongside this, I am the Producer and Marketing Lead at Kindle Cast, the audio-visual revival of Kindle Magazine, where we are building one of India’s most exciting long-form cultural conversation platforms. Through shows like The Soft Record and Dark Matter, Bright Minds, we create unhurried conversations with some of the most compelling thinkers, artists, writers, filmmakers, scientists, and public voices of our time.Before founding Hyype, I spent over six years in sports management, working across Tata Steel Chess India, sponsorship and branding execution for Kolkata Knight Riders, player and stakeholder management, and large-scale event IP operations.What ties all of this together is a deep belief that the strongest brands today are built not through campaigns alone, but through communities, consistency, and cultural memory.I love working on:• Sports culture & sponsorship strategy• Brand and media ecosystems• Premium content and podcast strategy• Festival and cultural programming• Institutional storytelling• Community-led growth systems
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