Pratim Roy
Senior Marketing Manager @Emami Frank Ross
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WORK HISTORY
Senior Marketing Manager @Emami Frank Ross
Kolkata, IN
Spearhead the development and execution of marketing strategies, driving store visibility and customer acquisition.• Heading a team of 20 marketing professionals, coordinating efforts across Localised marketing activities, creative services, Retail Store Branding, Consumer Engagement Initiatives and digital marketing• Develop GTM strategies of new stores and weak stores with robust marketing campaign for brand awareness and driving footfalls.• Formulate Retention strategies for existing stores with Customer Participation and Community Involvement activities.• Marketing Budget preparation and ensuring optimal allocation across channels for maximum impact.• Partner with Operation team to design and launch integrated marketing campaigns.• Conduct in-depth market research and competitor analysis to identify trends and opportunities for business growth.
EDUCATION
EIILM
Master of Business Administration (M.B.A.), Marketing
De Nobili School, Dhanbad
ISC, Science
SKILLS
ABOUT PRATIM ROY
Results-driven and versatile Marketing Manager with over a decade of experience in retail pharmacy and media advertising. Expertise in crafting and executing high-impact marketing strategies that enhance brand visibility, drive customer engagement, and increase revenue across multiple channels. Skilled in both traditional and digital marketing, with a deep understanding of consumer behavior, market trends, and campaign performance. Adept at leading cross-functional teams, managing marketing budgets, and building strong partnerships to deliver successful brand initiatives. Proven track record in boosting footfalls, brand awareness, and customer retention through targeted, data-driven campaigns
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