Sumit Kumar Bhoumick

Marketing @Emami Frank Ross

Kolkata, IN

Handling Day To Day Pathology - Services (Marketing /Operations/Sales)• Responsible for BTL Planning and Execution• Generate leads and activation through – CRM and Digital. • Responsible for new pathology collection centre opening• Looking after a customer marketing team CRM team and Phlebotomist team• Marketing Budget and marketing calendar preparation. • Vendor management. • RWA campaign planning and execution • Store level branding • Leading a team of around 7 employees and showing them the growth path as well as mentoring them to perform their task more effectively and efficiently.• Health camp organizing at own stores and corporate • Run digital campaign like facebook campaign, whatsapp & SMS blast for service awareness and lead generation • Handaling visibility campaign, like busback, poster & dangler deployment, clipon & GSB deployment on stores• Preparing marketing calendar quarterly basis, PJP planning. • Digital Activation on lead generation and brand awareness.

All India Management Association (AIMA)

PGDM

University of Calcutta

Bachelor of Commerce - BCom