Pratik Mehta
Digital Marketing Manager @Eminent Škoda
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WORK HISTORY
Digital Marketing Manager @Eminent Škoda
Vastral, IN
Core ResponsibilitiesDeveloping Marketing StrategiesCreate and implement marketing plans aligned with Skoda’s brand image and objectives.Plan campaigns for new car launches, offers, promotions, and seasonal activities.Research the market, competitors, and customer preferences.Brand ManagementEnsure consistent brand messaging across all platforms.Maintain Skoda’s image and identity in advertising and communications.Oversee creative content to align with brand guidelines.Digital MarketingManage online campaigns including SEO, SEM, social media, and email marketing.Engage customers through social platforms like Instagram, Facebook, and YouTube.Monitor website traffic and digital performance metrics.Event ManagementPlan and execute events such as test drive campaigns, exhibitions, and customer meet-ups.Manage logistics, vendor coordination, and customer experience during events.Lead Generation & Customer EngagementCapture potential customer inquiries and convert them into sales.Work with the sales team to ensure follow-up on leads.Maintain customer engagement and satisfaction through communication strategies.Advertising & Media BuyingDesign print and digital ads.Negotiate with media outlets for placements and budgets.Ensure advertising reaches the correct target audience.Public RelationsHandle communications with press and media.Build relationships with influencers and brand advocates.Market Research & AnalysisTrack competitors’ activities and market trends.Analyze customer feedback and data to refine campaigns.Prepare reports for management on marketing effectiveness.Budget ManagementEnsure efficient allocation of resources for campaigns.Report on ROI and campaign outcomes.Collaboration with Other DepartmentsWork closely with the sales team to align marketing with sales objectives.Coordinate with product teams on new features or offers.Support customer service to enhance customer satisfaction.
EDUCATION
Management Development Institute, Gurgaon
BBI, Banking & Insurance
SKILLS
ABOUT PRATIK MEHTA
Greetings! I\'m Pratik J. Mehta, a seasoned professional with over 16 years of…
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