Pratiek Patil
Performance Media Specialist @Tambourine
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WORK HISTORY
Performance Media Specialist @Tambourine
FL, US
Spearheading the strategic planning and execution of multi-channel marketing campaigns using Google Ads, Facebook Ads, Microsoft Ads, etc, driving a notable 200% increase in Revenue• Manage budget allocation, pacing, keyword research, and bidding strategies, conducting in-depth performance analysis, and implementing data-driven optimizations, boosting campaign efficiency and maximizing ROAS• Conduct A/B testing experiments on paid media campaigns to identify effective messaging, audience targeting, and creative strategies, leading to a 35% increase in click-through rates• Utilize Google Analytics to generate web analytics reports, track user journeys & website interactions, and provide actionablerecommendations to the clients, resulting in a 47% increase in website traffic• Created daily, weekly, & monthly reports using Microsoft Excel (Pivot table, VLOOKUP, etc) based on campaign performance data & channel trends, identified KPIs, and provided actionable insights to stakeholders, driving further growth• Coordinated client meetings to discuss marketing strategies, documented meeting minutes, and achieved 100% on-time delivery for post-meeting deliverables
EDUCATION
Northeastern University
Master's degree, Project Management
University of Mumbai
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
ABOUT PRATIEK PATIL
Driven by a passion for project success, I am an experienced Digital Marketing professional with a comprehensive understanding of Project management. Recently completed a Master\'s in Project Management at Northeastern University, I have a solid foundation in managing client accounts for globally recognized brands while working at Performics in India. My expertise lies in campaign management and performance analysis, where I have honed my skills in utilizing data to derive valuable insights and optimize campaigns for desired outcomes. With a proven track record of delivering results, I am committed to leveraging my analytical and problem-solving abilities to ensure excellence in project execution. As I seek Full time opportunities in Marketing, Project Management roles, I am enthusiastic about applying my knowledge and skills in a collaborative and dynamic environment. With a dedication to continuous learning and professional growth, I thrive in cross-functional teams and excel at driving collaboration to achieve project objectives. If you are in search of a motivated and adaptable Digital Marketing professional who can immediately contribute to your organization, I would be delighted to connect with you. I am eager to make a positive impact on your success and embrace new challenges within the realm of project management. Feel free to reach out to me at p••••••••@gmail.com. Available for immediate joining
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