Prathish Nair

Chief Brand Architect @Trancend Brand & Design Partners

Bengaluru, KA, IN
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WORK HISTORY

Jan 2010 — Present

Chief Brand Architect @Trancend Brand & Design Partners

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Mumbai, MT

Trancend is a rebranding and a new brand expert. Our rebrand in Livguard, KLF Nirmal, Livpure, Minera Group, Sonarome have created successful brand growth. Our new brand work includes Coconad, EarthEssence, LocktheDeal.com, ShopBox, and others. Trancend is based in Mumbai, Bangalore and Malta. Our recent rebrand interventionsKLF Nirmal – Poised as a challenger in the personal care coconut oil category with the first of its kind transparent bottle & packaging. Livpure – With a strong clarion call of “Come on India Livpure \". Livpure is India\'s ranked as Most Attractive Brand in category for 2018. Livguard – Rough India’s Tough Battery, is one among the top 3 brands in India\'s in batteries and power products. Our recent new brand developments Nirmal Virgin Coconut Oil – A range of cold pressed virgin coconut oil made from fresh coconuts. Has been a resounding success in India, Middle East, US & Australia. LocktheDeal.com – The first of its kind ecomm marketplace for electrical products. Earth Essence – An exciting range natural colours & flavours aimed at the home baker & gourmet experts. ShopBox- India’s first Smart Kirana store & platformCoconad – A new brand created in the cooking coconut products category is now a leader exporting all over the world. New innovations includes the world’s first “Coconut Stew” that’s ready to cook. RationBox - India\'s only value based ecomm for home delivery of Ration. Our recent new brand & innovation development. Mediterranean Diwali, Malta – A first of kind event in Mediterranean region to attract Indian travellers from India, Europe & US. The creation of this event was announced by the President of Malta along with Mediterranean Tourism Foundation in October 2017. Wildcraft Spot – India’s first smart GPS backpack & bag. CocoDaily - A healthy blend of Coconut Oil & Sunflower Oil developed along with KLF, CFTRI, Mysore & Coconut Development Board. More exciting projects are underway.

EDUCATION

2010 — 2010

Stanford University Graduate School of Business

Building Innovative Brands

2004 — 2006

Pondicherry University

Masters in Marketing Management, Marketing Management, Consumer Behaviour

SKILLS

Customer InsightBranding ResearchBusiness StrategyPackagingMarketing StrategyStakeholder MappingIntegrated MarketingInnovation ConsultingFmcgProduct MarketingBrand AwarenessMarketing ManagementLeadershipCorporate NamingCorporate BrandingStrategy DevelopmentRetailStakeholder AnalysisMarket ResearchCorporate IdentityStrategic ConsultingBrand DevelopementMarketing ResearchBusiness DevelopmentBrand EquityFood PackagingProduct DevelopmentInnovation DevelopmentConsumer InsightsProduct NamingBusiness PlanningBrand DevelopmentSegmentationStrategyStrategic PlanningBrand ArchitectureBrand CommunicationRetail PackagingPackaging StrategyMarketing Communications

ABOUT PRATHISH NAIR

Prathish is Trancend Consulting\'s Chief Business Architect. Trancend is a leading…

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Prathish Nair — Chief Brand Architect at Trancend Brand & Design Partners in Bengaluru, KA, IN | Unifers