Pratheep Rathinam
Marketing Automation Specialist @IDP Education Ltd
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WORK HISTORY
Marketing Automation Specialist @IDP Education Ltd
Chennai, IN
EDUCATION
St.Joseph's Institute of Management-JIM,Trichy
Master of Business Administration - MBA
Loyola-ICAM College of Engineering and Technology
Bachelor of Engineering
ABOUT PRATHEEP RATHINAM
Hey you!Well to give you the gist about me, I am a Campaign Specialist at Webengage. I handle Marketing Automation, Email and SMS Marketing.In Marketing Automation I handle,1) Push Notification.2) Segment creation.3)Customer journey Campaign.4) In APP Notification5) Onsite NotificationIn Email Marketing I do, 1) Maintain domain reputation2) Increase the Open rate.3) Handle large data and segment them accordingly to the campaign.In SMS Marketing I do,1) Maintaining Customer Database.2) Executing campaigns.3) Increasing Delivery rate.I am a guy who learns, unlearns and relearn. And that is how I increase my campaign efficiencies.
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