Vikrant Ashish Singh

Marketing Manager @IDP Education Ltd

Gurugram, IN

Lead regional execution of national brand strategies through tailored trade and event marketing campaigns across India and neighboring South Asian markets• Plan, execute, and track 20–25 events monthly, including education expos, institutional activations, digital fairs, and hybrid formats—driving lead generation and brand engagement• Coordinate with internal sales and marketing teams to align campaign objectives with field needs and consumer expectations• Roll out ATL/BTL programs across target cities, focusing on visibility enhancement, POS deployment, and customer conversion• Develop and deliver monthly, quarterly, and annual trade performance reports, incorporating competitive insights and regional trends• Manage third-party vendors (fabrication, digital, PR) to ensure high-quality, timely, and cost-effective execution• Oversee regional marketing budgets, negotiate with suppliers, and optimize spend to maximize ROI• Spearhead 30+ new office launches across India with full brand localization, partner alignment and marketing support• Act as a brand and field champion, ensuring consistent communication, brand storytelling and consumer experience

Ramaiah Institute Of Technology

Bachelor of Engineering (B.E.)

Indo-German Training Centre Bangalore

Master’s Degree