Prathana Trivedi
Marketing and Operations Intern @Canal Alliance
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WORK HISTORY
Marketing and Operations Intern @Canal Alliance
Gujarat, IN
Led marketing campaigns for trading, recycling, and manufacturing divisions across three international branches-Managed teams, coordinated projects, and optimized workflows to support cross-branch collaboration across different countries (India, Australia, United States)-Executed digital marketing initiatives, including social media content, email campaigns, and client outreach.
EDUCATION
University of California, Berkeley
Bachelor of Arts - BA, Communication and Media Studies
University of Melbourne
Mass Communication/Media Studies
ABOUT PRATHANA TRIVEDI
I am a UC Berkeley undergraduate studying Media, Law, and Policy with a minor in Creative Writing, interested in the intersection of global digital culture, communication strategy, business operations, and cross-cultural collaboration.Through international internship experience across Texas, Melbourne, and Ahmedabad, I have supported client communications, vendor coordination, reporting, workflow improvement, and project execution across multicultural teams and multiple time zones. My work has focused on improving operational efficiency, strengthening cross-border collaboration, and supporting projects at scale.At Berkeley, my academic work explores media, labor, and technology. My senior thesis examines precarity in the U.S. tech industry, with a focus on South Asian migrant labor, immigration structures, and media narratives. I am especially interested in roles that combine strategy, communication, research, operations, and international engagement.Currently, I also serve as a Business and Operations Technical Member at Berkeley Formula Racing, where I support sponsorship strategy and partner relationships.
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