Prateek Sharma
Lead, Corporate Communications @Canara HSBC Life Insurance
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WORK HISTORY
Lead, Corporate Communications @Canara HSBC Life Insurance
Gurugram, IN
Strategic Communications & Brand ReputationDefine and execute enterprise-wide communication strategies aligned with business and brand goals.Advise CEO, CMO & CXOs on positioning, media narratives, and executive visibility.Manage reputation through proactive storytelling, media engagement, and issue preparedness.External Communications & PRLead all earned media efforts, including press releases, media relations, interviews, and thought leadership.Drive high-impact campaigns in insurance, fintech, and financial inclusion domains.Strengthen brand salience across BFSI, business, and lifestyle platforms.Internal & Leadership CommunicationsTranslate business strategy into compelling internal narratives across formats and platforms.Own leadership communications including CEO blogs, quarterly updates, and townhall messaging.Reinforce culture and purpose through storytelling-led employee engagement.Digital Executive BrandingLead LinkedIn thought leadership for CEO and CMO with a focus on voice, visibility, and value.Drive organic reach and engagement across social platforms through content strategy and analytics.Position the brand as a forward-looking life insurer through digital storytelling.Awards, ESG & Strategic ProjectsLead award strategy across brand, business, ESG, and employee engagement categories.Support cross-functional storytelling on sustainability, innovation, and financial literacy.
EDUCATION
Ryan International School
AISSCE, Humanities
Indian Institute of Mass Communication
PG Diploma, Broadcast Journalism
Hindu College, University of Delhi
B.A(Hons.), History
ABOUT PRATEEK SHARMA
Crafting Compelling Brand Narratives With a diverse background in strategic communications, public relations, creator engagement, and digital advocacy, I\'ve been fortunate to shape narratives for leading global brands and foster connections for over 9 years.My JourneyI\'ve had the privilege of contributing to the success stories of esteemed organizations, including global Fortune 500 companies and industry leaders. My journey has taken me from tech giants like Facebook and Adobe Inc. to diverse domain leaders such as Royal Enfield, Star Sports, and consumer-focused powerhouses like GSK Consumer Healthcare.Award-Winning ImpactMy portfolio consists award-winning campaigns that transcend traditional press channels. These initiatives not only achieved phenomenal press coverage but also ignited meaningful engagements with stakeholders and communities, both in the B2B and B2C realms, on a global scale.Current RoleAt Canara HSBC Life, I\'m responsible for developing the company’s corporate reputation through a compelling corporate narrative, innovative product communications, impactful digital and culture storytelling and effective thought leadership building for our diverse suite of leaders.I\'m passionate about ensuring that our brand is not only true leader in the insurance industry but we are also contributing effectively towards financial awareness and inclusivity in India.Shaping the FutureMy role extends beyond communications and delves deeper to contributing towards financial education, enhancing customer experiences, and pioneering fresh approaches to digital storytelling. Together with the Canara HSBC Life team, we are shaping the future of insurance by blending tradition with innovative communications strategies.
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