Prasoon Parihar
Analytics Manager @EXL
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WORK HISTORY
Analytics Manager @EXL
Marketing Mix Modeling Fortune 50 Telecommunications Company- Led Marketing Mix Modeling to optimize $200M+ annual media spend, delivering data-driven insights across 10+ tactics and 50+ markets to maximize ROI- Delivered executive-ready media scorecards and ROI diagnostics for senior leadership, guiding strategic budget reallocations- Enhanced predictive accuracy using AI/ML-powered Dynamic Linear Models (DLM) for marketing attribution and forecasting- Built a PySpark-based Propensity Modeling pipeline to compute prior and posterior probabilities at the micro-segment level, integrating AWS S3, Hive, and Spark SQL to automate probability updates and improve targeting precision- Unified prospect and subscriber pipelines under a scalable framework, blending historical (prior) and real-time (posterior) data to refine personalisation models and campaign details
EDUCATION
Delhi Public School
PCM, Science
National Institute of Technology Jamshedpur
Bachelor of Technology - BTech, Manufacturing Engineering
Department of Management Studies, IIT Delhi
Master of Business Administration - MBA
ABOUT PRASOON PARIHAR
At the intersection of statistical rigor and business strategy, you\'ll find my…
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