Prashant Singh

Marketing Analyst @Redwood Services

Memphis, TN, US

Marketing Performance Analysis: Utilize advanced analytics tools and techniques to analyze marketing performance data across various companies, media channels, and campaigns. Monitor key metrics such as conversion rates, customer acquisition costs, and ROI to assess the effectiveness of marketing initiatives.• Audience Segmentation: Analyze, develop, and maintain audience segmentation strategies to target both new customers and communicate with existing customers. Utilize demographic, behavioral, and psychographic data to create tailored marketing campaigns that resonate with target audiences.• Campaign Optimization: Collaborate with cross-functional teams to optimize marketing campaigns based on performance insights. Implement A/B testing methodologies to evaluate different marketing approaches and identify opportunities for improvement.• Customer Profiling: Conduct data science projects to build predictive models and customer profiles that identify the most valuable and profitable customers. Leverage machine learning models and predictive analytics to forecast customer behavior and preferences.• Data Visualization and Reporting: Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders. Present actionable recommendations for optimizing marketing strategies and driving business outcomes.

Vellore Institute of Technology

Bachelor of Technology, Computer Science with Specialization in Bioinformatics

Oklahoma State University

MS, Management Information Systems, Business Analytics

Oklahoma State University

MBA, Marketing Analytics & Management