Prashant P. Pandey
Deputy General Manager Marketing @Shapoorji Pallonji Real Estate
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WORK HISTORY
Deputy General Manager Marketing @Shapoorji Pallonji Real Estate
Mumbai, IN
DGM Marketing (Cluster Head), SPRE (Mumbai–Pune) • Lead marketing strategy and execution for residential projects across the Mumbai–Pune cluster, with a focus on luxury and premium segments. • Develop and implement integrated marketing plans covering ATL, BTL, and digital channels to drive brand visibility and qualified lead generation. • Oversee end-to-end campaign management including budgeting, planning, execution, and ROI analysis. • Collaborate with sales, product, CRM, and corporate communications teams to align marketing efforts with business objectives. • Manage external agencies for creative, media, digital marketing, and public relations to ensure high-quality deliverables. • Conduct market research and competitive analysis to support positioning, pricing strategies, and product differentiation. • Spearhead launch strategies for new projects, including branding, event planning, and customer outreach. • Monitor marketing performance metrics and adapt strategies based on data-driven insights. • Lead and mentor a regional marketing team, fostering innovation, collaboration, and operational excellence. • Ensure brand consistency and adherence to corporate guidelines across all customer touchpoints.
EDUCATION
Banaras Hindu University
Bachelor's degree, Art/Art Studies, General
Banaras Hindu University
Bachelor of Arts - BA, Ancient history
Motivational Pathway
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT PRASHANT P. PANDEY
Creating a lasting impression among customers & employees, yes you are right, I am a branding professional.A seasoned marketing professional with 20+ years of experience in the real estate industry, currently serving as Deputy General Manager – Marketing (Cluster Head) at Shapoorji Pallonji Real Estate (SPRE). Based in Mumbai and leading marketing operations across the Mumbai–Pune corridor, with a strong focus on luxury and premium residential developments. Demonstrated success in crafting and executing high-impact marketing strategies, managing large-scale launches, and building aspirational brands. Adept at driving growth through integrated campaigns, digital innovation, and deep market insights. Recognized for leading cross-functional teams and delivering sustained brand visibility and customer engagement in competitive urban markets.
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