Prasanta Ghosh

Digital Marketing Manager @Sastasundar - Health & Happiness

Kolkata, IN

In my current role, I am driving the re-launch and digital growth strategy for SastaSundar Healthbuddy, with a strong focus on AI-driven SEO, app growth, and digital innovation:Spearheading the setup of a new website with SEO-first architecture, mobile-first indexing, and integration of GTM, GA4, and Google Search Console to ensure robust performance tracking.Implementing AI-driven SEO strategies including predictive keyword research, AI-powered content optimization, and automated SEO audits to enhance scalability and precision.Exploring AI search integration to align with the future of AI-first search engines (Google SGE, Bing Copilot, ChatGPT integrations) and ensure brand discoverability in conversational AI environments.Leading App Store Optimization (ASO) to maximize installs and visibility for the SastaSundar healthcare app.Executing Meta Ads and Google UAC campaigns, combining paid and organic strategies to boost reach, engagement, and lead generation.Building personalized customer engagement funnels using SMS, WhatsApp, and Push Notification platforms, integrated with AI-driven segmentation for better targeting.Leading and mentoring cross-functional marketing and SEO teams to adopt AI tools and workflows, ensuring higher productivity and innovation.Key Achievement (ongoing): Pioneering the integration of AI in SEO and digital marketing to future-proof SastaSundar’s online presence, strengthen its competitive edge in healthcare e-commerce, and position it as an AI-ready digital healthcare platform.

Maharaja Sris Chandra College

B.Com (Hons), Commerce

University of Calcutta

Bachelor of Commerce - BCom, Commerce Honours