Prasanna K

Territory Sales Manager @Silverline Fertilisers Private Limited

Erode, IN

Spearheading dealer relationship management and onboarding of new channel partners, expanding market penetration across Erode, Tiruppur, Coimbatore, and Nilgiris.>- Driving farmer engagement campaigns and field marketing initiatives, showcasing product outcomes and building strong customer education and brand advocacy.>- Managing strategic partnerships with government institutions including TANFED (Tamil Nadu Federation of Agriculture Marketing) and Primary Agricultural Cooperative Societies (PACCS), ensuring product visibility, compliance, and long-term collaborations.>- Building and nurturing relationships with large institutional buyers such as sugar mills, tea estates, and other agri-based enterprises, enabling bulk sales and recurring business.>- Executing cross-selling and upselling strategies, resulting in measurable revenue growth and improved customer retention.>- Coordinating logistics and supply chain management to ensure timely delivery, operational efficiency, and superior customer satisfaction.>- Enhancing market presence and brand visibility through targeted sales strategies, field activations, and trust-based customer relationship management.

Kongu Arts and Science College Erode

Bachelor of Arts - BA

Bharathidasan Institute of Management Tiruchirapalli

Master of Business Administration - MBA