Prasanna Acharya
Conversion Specialist @Topsite
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WORK HISTORY
Conversion Specialist @Topsite
Guelph, ON, CA
Planning and executing performance marketing campaigns (Google Ads, Meta Ads, Pinterest Ads, TikTok Ads) aligned with client business objectives.2. Overseeing daily campaign performance, conducting A/B testing, creative testing, audience segmentation, bid management, and creative optimization to improve key metrics (CPA, ROAS, LTV).3. Leveraging analytics tools (Google Analytics, Google Ads, Facebook Ads Manager) to track, analyze, and interpret campaign data, providing actionable insights and clear performance reports to clients.4. Seamlessly working with design and creative teams to develop compelling and conversion-focused ad creatives.5. Continuously monitoring industry trends, platform updates, and competitive landscapes to identify new opportunities and maintain a competitive edge.6. Collaborating with design and development teams to ensure landing pages are optimized for conversion and user experience.
EDUCATION
Little Angels College of Management (Affiliated to Kathmandu University)
Bachelor of Business Administration (BBA)
Kathmandu University School of Management
BBA
Little Angels' School
SLC
Conestoga College
Postgraduate Degree
Little Angels' College
Plus 2
ABOUT PRASANNA ACHARYA
As a full-stack digital marketer with 4+ years of hands-on experience, I’ve worked across industries like health tech, e-commerce, B2B, and marketing agencies to drive growth through data-backed performance strategies. My core strengths lies in paid media (Google Ads, Meta), SEO, content strategy, email marketing, and CRO—always focused on impact, not just activity. I’ve managed campaigns that increased app installs, improved conversion rates, and built brand visibility from the ground up. Whether it’s building landing pages, writing compelling ad copy, or diving into GA4 reports, I bring both the strategy and execution mindset. Google & Meta Ads SEO/SEM Strategy Email Marketing & Automation Conversion Rate Optimization Website & Content Optimization GA4, Looker Studio, Tag Manager Industry Experience: Health Tech | E-commerce | B2B |
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