Pranay Kashyap
Senior Manager Programmatic @IPG Mediabrands
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WORK HISTORY
Senior Manager Programmatic @IPG Mediabrands
Pune, IN
Programmatic Cluster Lead – APAC, EMEA, US & CAN• Team & Cluster Management:Leading a team of 20+ members (Managers, Senior Associates, Associates) from GCC India, handling programmatic operations across APAC, EMEA, US & CAN regions.• Regional Lead & Stakeholder Communication:Acting as APAC region lead, managing regular communication with onshore stakeholders and market leads to ensure smooth coordination across all clusters.• Hiring & Performance Feedback:Involved in hiring and interviews, and maintaining structured feedback cycles—monthly, half-yearly, and yearly—to support team growth and performance.• Cross-Team Collaboration & Training:Working with teams like Client Engagement, Finance, HR, and Legal to meet operational needs, while conducting regular trainings to keep the team updated on new technologies and platforms in the programmatic space.• Process Improvement & Innovation:Partnering with onshore leaders to improve processes, reduce turnaround time, and enhance delivery efficiency through innovation and better workflows.
EDUCATION
IBS Gurgaon
PGPM, Marketing
MICA | The School of Ideas
PGCP Digital Marketing and Communication
SKILLS
ABOUT PRANAY KASHYAP
I have 8+ years of experience in programmatic advertising, with a strong focus on B2B strategy, operations, team management, and client communication. I’ve worked across leading platforms like DV360, The Trade Desk (TTD), IAS, and DCM, managing end-to-end B2B campaign execution and optimization. I\'m skilled in post-campaign analysis (PCA) and building clear, insight-driven client presentations. Over the years, I’ve led teams, supported key client accounts, and helped drive consistent performance across various digital campaigns. I believe in combining strategic thinking with smooth execution to deliver measurable results.
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