Brian Gaughan

Associate Director, Reporting & Insights @IPG Mediabrands

Chicago, IL, US

Lead internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client- Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ to help inform future strategy- Design and manage quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies- Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting.

University of Illinois at Chicago

Master of Science (MS)

Loras College

Bachelor of Arts: Sport Management & General Business