Pranay Dalal

Marketing Executive @Walko Food Company

Pune, IN

Cordinated with MT teams and e-commerce teams to strengthen omnichannel presence, including product cataloging, festive launches, and quick commerce product cataloging activations.Designed and executed the Annual Operating Plan (AOP) for retail marketing, aligning with business priorities and growth objectives.Spearheaded the successful GTM and brand activation strategy for MIMO Ice Creams, managing positioning, execution, and consumer engagement initiatives.Implemented trade marketing programs, influencer collaborations, and localized promotions, increasing footfall and enhancing category growth.Optimized workflows through Microsoft D365, ensuring seamless coordination of purchase orders, service requests, and marketing operations.Developed market-entry strategies for new store launches, driving strong opening-day traffic and long-term shopper engagement.Planned and executed large-scale consumer activations across festivals, malls, and exhibitions, maximizing brand visibility and shopper interactions.Directed POSM design, packaging innovation, vendor management, and agency coordination, elevating retail visibility and boosting conversions.Collaborated with media houses and agencies to deliver integrated 360° campaigns across digital, offline, print, OOH, and WhatsApp—expanding reach and engagement.Led ATL & BTL campaigns, partnerships, and visibility programs, strengthening brand salience and consumer recall across competitive FMCG categories.

Yashwantrao Chavan Maharashtra Open University

Bachelor of Commerce - BCom, Accounting

SaiBalaji Group of Institutes (IIMS | SBIIMS | IIMHRD)

Post Graduation Deploma In Management , Marketing

Shri Ram Swami Junior College

Science, Science