Pranav Choubey

Senior Performance Marketing Manager @Keus Smart Home

Hyderabad, IN

Performance - Optimizing Google Ads and Meta Ads campaigns and achieving a 300 % increase in leads and 20X ROAS.Analyzing campaign performance metrics to make data-driven adjustments for continuous improvement.Staying updated on the latest paid advertising trends and best practices to enhance campaign effectiveness.Collaborating with internal teams to design and optimize landing pages for improved user experience and conversions.Managing social media presence across Meta, LinkedIn, and YouTube to strengthen brand visibility.Developing targeted email and WhatsApp campaigns tailored to different lead stages for better engagement.Preparing detailed reports to track and communicate the performance of marketing initiatives. Leading pre-sales cold calling team. Implementing marketing automation tools to streamline lead nurturing and boost conversion rates.Social Media and Content Marketing:Develop and execute engaging social media campaigns across various platforms (e.g, Facebook, LinkedIn, Instagram).Create high-quality content (e.g, videos, Static) that resonates with the target audience.Manage and monitor social media engagement and adapt strategies based on insights.Events and Exhibitions:Plan and manage participation in industry events and exhibitions to showcase the company and generate leads.Develop and distribute marketing materials for event participation.Track and analyze event performance to measure success and identify areas for improvement.