Pramod Kumar
Marketing Director @Wingstop Canada Jpk Capital
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WORK HISTORY
Marketing Director @Wingstop Canada Jpk Capital
Toronto, ON, CA
Leading how Wingstop shows up, cuts through, and grows across Canada. From brand heat to real results, My job is to shape the national marketing vision and build the engine that scales the business coast to coast.My function (Marketing) owns the full play - brand, culture, digital, performance, partnerships, content, and local market moves - powered by sharp teams and best-in-class agency partners.The mandate:Build and lead a high-performing marketing crew - fast, accountable, and creatively fearless. Own the agency lineup across creative, media, PR, and experiential.Drive performance with purpose across Uber Eats, DoorDash, Google, Meta, TikTok, and what’s next — ROAS and CPO always in check.Guard the brand codes while flexing hard for local Canadian culture. Lead new store launches, market entries, and tentpole moments that people actually show up for. Build partnerships across sport, music, culture, and community.Work shoulder-to-shoulder with Ops, Tech, Finance and the leadership.Be the Canada lead with Wingstop Global (WRI)- aligned, but never static.
EDUCATION
ITM Group of Institutions
MBA, Marketing
University of Mumbai
Bachelor of Commerce - BCom, Accounting and Finance
ABOUT PRAMOD KUMAR
15 years deep in marketing and still obsessed with what makes people care about brands. At Wingstop Canada, I get to lead a team that mixes creativity, data, and a lot of flavour - building campaigns that actually move the needle in the QSR game.Before that, was lucky to grow with some amazing teams at Redberry Restaurants and Zee Entertainment, Burger King, helping brands expand, build massive culture moments and connect with real people.It’s always been about balance - creativity + analytics, story + strategy. When both click, that’s where the magic happens.
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