Prakriti Rashi
Paid Growth Marketing Manager @Fatjoe
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WORK HISTORY
Paid Growth Marketing Manager @Fatjoe
GB
At FatJoe, I lead paid media strategy and execution across search, social, and emerging channels, focused on sustainable customer acquisition and profitability. Designing and scaling performance campaigns across the UK, US, and EU markets, with a strict focus on CPA, LTV:CAC, and new-customer growth.Building and refining full-funnel structures (BOFU/MOFU/TOFU) with precise ad congruence, creative testing, and attribution frameworks.Driving data-led optimisation campaign audits, intent segmentation, new vs returning splits, and server-side tracking for clean performance visibility.Partnering with leadership to forecast pipeline impact, align growth initiatives with product priorities, and maximise marketing efficiency at scale.
EDUCATION
University of Westminster
Master's degree, Arts, Entertainment, and Media Management
Abertay University
Masters in research , Marketing
School of Broadcasting & Communication
Bachelor of Arts - BA, Communication and Media Studies
ABOUT PRAKRITI RASHI
Product + distribution ownership in AI,cyber & web3I own Growth with responsibility for go-to-market strategy and its execution through revenue-aligned marketing systems. I design growth strategy and stay close to execution to ensure it translates into measurable commercial outcomes.Typically my day to day involves defining GTM strategy, shaping demand architecture, and leading execution across acquisition, conversion, and sales alignment. I focus on building systems that can be tested, refined, and scaled rather than one-off campaigns.My approach combines diagnosis with delivery. I assess market positioning, ICP clarity, funnel mechanics, and signal quality across channels, then execute the changes required to remove bottlenecks. This includes hands-on work across paid media, SEO, performance reporting, and sales feedback loops, while maintaining accountability for pipeline and revenue outcomes.I have delivered sustained reductions in cost per lead, significantly improved lead-to-revenue efficiency, and scaled qualified pipeline without linear increases in spend. I also lead GTM planning for new market entry and rebuilt underperforming growth programmes into systems that support predictable pipeline velocity and leadership-level visibility.I work closely with founders, product, cmo\'s, and sales heads and customer success to ensure growth strategy is grounded in operations and aligned to shared commercial goals.
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