Prakriti K.
Head of Marketing @Paras Buildtech India Private Limited
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WORK HISTORY
Head of Marketing @Paras Buildtech India Private Limited
Gurugram, IN
Heading marketing for Paras Buildtech at the group level, driving brand strategy, project launches, and demand generation across developments in Delhi NCR and Meerut. Focused on integrated marketing campaigns, digital performance, media planning, and customer engagement to accelerate business growth.
EDUCATION
Amity University, Greater Noida Campus
Master of Business Administration - MBA, Advertising
Hansraj College
BA Hons., History
MICA | The School of Ideas
Diploma, Digital Marketing
ABOUT PRAKRITI K.
With extensive experience in marketing and branding, I contributed to Reach Group as Assistant Vice President Marketing, focusing on developing impactful strategies and elevating brand presence. Passionate about leveraging market insights to create customer-centric campaigns, I aim to align organizational goals with innovative marketing solutions. By fostering collaboration and diverse perspectives, I strive to drive meaningful growth and engagement while upholding the company\'s mission and values. At Reach Group, I worked to craft data-driven marketing initiatives, enhance lead generation, and manage comprehensive campaigns that resonate with target audiences. My expertise includes brand messaging, market trend analysis, and budget management, all of which are supported by a strong foundation in content marketing and social media communications. Together with a skilled team, I help elevate our brand\'s visibility and establish a compelling narrative in the competitive real estate sector.
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