Prajakta Mahajan
Brand Manager - Pediasure @Abbott
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WORK HISTORY
Brand Manager - Pediasure @Abbott
Mumbai, IN
Scope: Brand Strategy, Portfolio Management, NPD, GTM, Digital Growth, E-commerce, P&L, Nutrition drink- FMCG. • Own end-to-end brand strategy for PediaSure, spanning portfolio planning, new product launches, and integrated marketing execution across ATL, BTL, digital, and e-commerce. • Led new product development (NPD) initiatives from consumer insight to GTM, strengthening pipeline relevance and supporting incremental brand growth. • Drove digital transformation of brand marketing, including SEO, performance marketing, and content optimization, resulting in higher organic visibility and improved engagement metrics. • Scaled e-commerce contribution through platform-specific campaigns, performance levers, and content optimization to support sales growth and conversion uplift. • Partnered cross-functionally with sales, medical, R&D, agencies, and media teams to ensure strong execution, message consistency, and business alignment. • Track and optimize brand health KPIs (awareness, consideration, penetration), media ROI, and campaign performance to enable data-led decision making.
EDUCATION
Indian Institute of Management Bangalore
Executive General Management Program, Business Administration and Management, General
Mumbai Educational Trust, MET League of Colleges
Masters in Management Studies- Marketing, Marketing
Mumbai University
Bachelor in Mass Media, Advertising
ABOUT PRAJAKTA MAHAJAN
I’m a Brand, Portfolio & Innovation leader with 16+ years of experience in FMCG building brands that grow—who turns insight into growth and marketing into business impact.Across organizations like Abbott (PediaSure) and HUL, I’ve worked at the intersection of consumer insight, strategy, and execution—turning ambiguity into clear growth plans and ideas into winning products. I’ve led new product development (NPD) end-to-end, shaped innovation roadmaps, driven go-to-market strategy, and partnered closely with sales, R&D, supply chain, finance, and agencies to deliver results.
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