Prabhu Duraiswamy
Marketing Manager - Demand Strategy(Always on Campaign Framework) @IBM
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WORK HISTORY
Marketing Manager - Demand Strategy(Always on Campaign Framework) @IBM
Bangalore, IN
Responsible for leading a bundle of offerings to drive consistent revenue (Always on offering)- Drive demand generation program at scale with innovative approach- Participated in various missions including campaign optimization, eCommerce, cross sell/up sell and client interest progression- Hands on experience to work with complex environment and diverse work groups- Have launched offerings (SPSS Statistics, Aspera) for online purchase with all supporting trials and demos for self-services- Driven NCA growth through e-commerce route.
EDUCATION
Institute of Business Management and Research, Bangalore
Master of Business Administration (MBA), Marketing Management
SKILLS
ABOUT PRABHU DURAISWAMY
Marketing Professional with 17+ years of experience in handling end to end Demand generation strategy planning and execution, Account Management and Business development.
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