Alastair Porter
Marketing Director @Sauce Shop
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WORK HISTORY
Marketing Director @Sauce Shop
Nottingham, GB
A fast growing challenger brand in the condiments category, now ranked at number 11 by value in Grocery. Retail sales value has grown +38.1% in latest 52 weeks (Nielsen), D2C Revenue is +60% YOY and brand awareness grown 18%pts to 38% of all adults (60% in target consumer) in UK in the last quarter of 2025 and Food Service is going from strength to strength.In a short time I have helped the business understand their current and growth consumers, developed a refined positioning for the brand that drives all NPD, marketing, partnership and sales activity. I have brought simple processes into the business that connect sales and marketing to one joined up consumer focused plan that executes in Grocery, Food Service & D2C.
EDUCATION
De Montfort University
Bachelor of Science (B.Sc.) hons
SKILLS
ABOUT ALASTAIR PORTER
I’m a senior commercial leader who thrives on growth, of brands, businesses, and peopleI am an accomplished senior commercial leader with a career spanning global FMCG brands and companies including Bacardi-Martini, Carlsberg, Walgreens Boots Alliance, and Weetabix. Over the years, I’ve built expertise in brand strategy, innovation and execution.
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