Popi Kahar

Social Media Manager @Dps International

Gurugram, IN

Major Duties:Develop and execute strategic social media plans for DPS International, Dharav High School Gurugram, Dharav High School Ajmer Road, Dharav High School Vidhyadhar Nagar, aligned with brand goals.Create engaging, platform-specific content (copy, graphics, reels) across Instagram, Facebook, LinkedIn.Monitor analytics to track performance, optimize content, and boost engagement.Collaborate with design, marketing, and academic teams to align messaging.Manage social media calendars, trends, community interaction, and ad campaigns.Respond to messages and comments promptly, maintaining a consistent brand voice.Key Successes:Increased Instagram engagement by 60% in 6 months through creative storytelling and reel strategy.Successfully launched and managed campaigns for events like Kids Carnival, driving over 40% higher parent participation.Spearheaded admission campaigns with tailored copy and visuals that led to a significant uptick in school tour bookings.Initiated alumni and student spotlight series to boost school pride and audience retention.Achieved consistent brand voice across platforms, enhancing recognition and trust among diverse stakeholders.Developed a real-time content workflow for covering live events and student achievements with agility.

Calcutta University, Kolkata

B.A. (Hons. in Journalism And Mass Communication)