Pooja Desai
Co-founder @Brandtales
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WORK HISTORY
Co-founder @Brandtales
Mumbai, IN
BrandTales is a boutique team of experienced professionals who offer Brand Building services to startups which includes - consumer research, brand strategy, communication strategy and designing.My Responsibilities include:• Identify opportunities and on-boarded new clients for branding and marketing through networking.• Undertake market research to scope out industry competition and identify advantageous trends.• Conduct interviews to map consumer behavior.• Devise brand positioning, brand imagery and brand story for clients based on consumer and market insights.• Develop communication concepts and re-design brand identity, packaging, website and other marketing collaterals.• Coordinate with marketing vendors to execute communication plans.• Apply and create new techniques for product development and innovation.
EDUCATION
Utpal Sanghavi School
SSC
Narsee Monjee College of Commerce and Economics
Bachelor of Commerce - BCom
Swinburne University of Technology
Masters, MARKETING
ABOUT POOJA DESAI
There has never been a proud moment than being a part of a successful journey of translating raw product idea into a consumer-centric brand. The entire process of co-creation right from understanding consumer aspirations and emotions to defining the brand and finally presenting the same in a persuasive package is what brings me to work every day.Last 10 years of my professional career encompasses of having worked for Startups as Brand Manager to collaborating with Start-ups as external brand building partners through my new venture BrandTales. Through this, I have gained significant experience in consumer behaviour, brand building, brand strategy, design manifestation and launch campaigns for various FMCG startup brands.With inherent ability of analytical thinking in combination with creative thinking, I aim to add strategic value to startups in their overall brand creation process. Apart from my profession, I have been known for eating in 200 restaurants across Mumbai and surfing in 2 degrees cold water at bottom most tip of French Island & passionate for all innovative things.
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