Pooja Kadam

WORK HISTORY

EDUCATION

ABOUT POOJA KADAM

I am a strategic marketing and communications professional with 9+ years of experience driving brand growth, leading high-impact B2B campaigns, and managing cross-functional initiatives. With a strong background in manufacturing, engineering, and industrial automation, I translate business goals into marketing strategies that boost visibility, engagement, and revenue.Holding an MBA from Canada, I bring a global perspective and expertise in integrated marketing, corporate communications, product marketing, and digital transformation. I’ve led successful campaigns, launched new products, optimized CRM systems, and consistently delivered strong ROI through data-driven insights.Core Competencies• Strategic Marketing Planning & Execution• Brand Strategy & Corporate Positioning• Product Marketing & Go-to-Market Strategies• Digital & Content Marketing (SEO, SEM, Social, Web)• Public Relations, Internal Communications & Crisis Communication• Market Research & Competitive Analysis• Cross-Functional Team Collaboration• CRM Integration (SAP) & Automation• Website Management (WordPress)• Lead Generation• Technical Proficiency• Event Marketing & Trade Show Activation• Budget Planning & Performance AnalyticsWhat Sets Me Apart• Led a national brand awareness campaign, increasing engagement by 35% YoY• Improved campaign ROI by 28% via optimized budget allocation and tracking• Achieved top-three Google rankings for 35+ high-value SEO keywords• Launched multi-channel product marketing campaigns, accelerating time-to-market and conversions• Designed go-to-market strategies aligned across sales, engineering, and leadership• Redesigned corporate websites, boosting inquiries by 10% through improved UX and SEO• Created thought leadership content: case studies, blogs, newsletters, and white papers• Led internal communications to drive employee alignment and brand consistency• Co-developed a proprietary CRM integrated with SAP to streamline customer data• Managed trade show strategy, generating 20% YoY increase in B2B leadsI thrive in fast-paced, collaborative environments and am driven by creativity, continuous learning, and a commitment to delivering measurable outcomes. With a strategic mindset and a hands-on approach, I am dedicated to driving brand excellence and delivering impactful results.