Pola Victoria Niederhofer

WORK HISTORY

EDUCATION

SKILLS

ABOUT POLA VICTORIA NIEDERHOFER

Open for new opportunities – p•••@niederhofer.me I am a senior executive with 15+ years of experience in digital retail, CRM, loyalty, and product platforms, driving customer retention, data-enabled growth, and digital product innovation across international markets. At the core of my leadership is the ability to transform customer data and digital products into measurable business impact – from scaling omnichannel CRM platforms to developing and launching new customer-facing products and services. I combine strategic vision with hands-on execution to deliver results in engagement, retention, and customer lifetime value while shaping digital platforms as long-term growth engines. I have led cross-functional teams of up to 45+ in product, data, analytics, engineering, and MarTech, managing multi-million budgets and aligning product, marketing, and commercial strategies around customer value. My approach consistently bridges customer insight, technology, and business outcomes. • CRM & Loyalty Platforms (Salesforce Marketing Cloud, Bloomreach, Emarsys, PAYBACK ecosystem) • Customer Intelligence & Data (CDP, segmentation, lifecycle automation, churn/CLV models, campaign orchestration) • Digital Product Development (apps, e-commerce, omnichannel platforms, UX, agile product ownership) • Leadership (P&L, team leadership 45+, transformation budgets, cross-functional stakeholder alignment) • Growth Metrics (CAC efficiency, retention, NPS, CLV, revenue impact) Career highlights include: • Fielmann AG – Built modern CRM and Customer Intelligence as strategic growth drivers, scaling personalized journeys and enabling executive decision-making with data. • Keller Sports – As Chief Product & Information Officer, transformed e-commerce shops and retail processes into scalable growth engines, and implemented a central data platform that enabled advanced segmentation, lifecycle automation, AI enabled sales forecasting, and commercial agility across purchasing, sales, marketing, and logistics. • MediaMarktSaturn – Drove group-wide business intelligence and innovation in one of Europe’s most complex omnichannel ecosystems. Scaled analytics across 12 markets, staffed the data-team for loyalty and platform infrastructure, and delivered digital product prototypes such as the Saturn Card App, enhancing customer experience and operational efficiency. • PAYBACK – Scaled omnichannel activation and loyalty infrastructure, while developing new product features and campaign platforms to drive ROI for retail partners.