Philippe Poivre
Chief Marketing Officer @Champagne Grande Charte
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WORK HISTORY
Chief Marketing Officer @Champagne Grande Charte
Grande Charte is the first Born Organic Champagne House of the 21st century, producing ultra-rare cuvées in extremely limited quantities, allocated exclusively to a select circle of collectors, connoisseurs, and Michelin-starred restaurants.As Chief Marketing Officer, I lead the House’s marketing and client strategy with a transversal focus:Marketing Vision & Identity – ensuring consistency of tone, imagery and positioning across all touchpoints, from digital platforms to private client experiences.International Market Development – expanding Grande Charte’s presence in key UHNW hubs (Americas, Europe, Middle East, Asia).Experiential Activations & Partnerships – conceiving high-end events and collaborations that translate Grande Charte’s rarity and values into unforgettable moments.Digital & Innovation – integrating refined digital channels and storytelling tools to engage our private audience with discretion and precision.My mission is to ensure that Grande Charte is not only recognized as an exceptional champagne, but experienced as a living Maison of excellence and rarity.
EDUCATION
Glion Institute of Higher Education
BS, Hospitality - Marketing
SKILLS
ABOUT PHILIPPE POIVRE
I am an international strategist and storyteller with a multidisciplinary background in…
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