Pauli Loukola
Journalist & Correspondent @Sanoma Media Finland
Signup · Get unlimited contacts
WORK HISTORY
Journalist & Correspondent @Sanoma Media Finland
Writer for Sanoma Group, Finland\'s largest media group (Urheilulehti, HS, IS). In-depth correspondence work mainly about English Premier League football. Exclusive interviews and gonzo journalism.
EDUCATION
The Manchester Metropolitan University
Master's degree
Jyväskylä Open University
Communication and Media Studies
Pohjois-Haagan Yhteiskoulu
Equivalent to level 3 qualifications in the UK
HEO Media
Journalism studies
The University of Salford
Bachelor’s Degree
ABOUT PAULI LOUKOLA
I’m a media and sports marketing professional across journalism, live broadcasting, partnerships, and e-commerce, working at the highest level of football and digital sport.I currently cover English Premier League football for Viaplay Finland, presenting and reporting pitchside at live matches. I write for Sanoma Group, Finland’s largest media group (Urheilulehti, Helsingin Sanomat, Ilta-Sanomat), as well as contributions to Finnish Broadcasting Company YLE and other media outlets. My experience spans on-location reporting, exclusive interviews, feature articles, and editorial content.Alongside media, I bring a strong commercial and marketing background shaped by 10 years in Manchester, including my former role as Regional Manager at Myprotein (The Hut Group). This experience gave me deep exposure to brand partnerships, digital marketing, e-commerce strategy, and consumer engagement within a global sports-led business.I hold an MSc in Sports Marketing (Distinction) from Manchester Metropolitan University and a First-Class degree from the University of Salford, where I was also named the Business School’s Sports Person of the Year. I’m a former semi-professional footballer, bringing an authentic, insider understanding of elite sport and athlete environments.I’m open to projects and roles in sports media, sports partnerships, marketing, and e-commerce, particularly where storytelling, commercial strategy, and fan engagement intersect. Instagram: ploukola Portfolio: https://pauliloukola.wordpress.com/
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.