Piotr Liskiewicz
Marketing Manager @Craig Travel
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WORK HISTORY
Marketing Manager @Craig Travel
Toronto, ON, CA
Lead the marketing strategy and brand voice for a Canadian tour company specializing in small group travel for mature Canadians- Manage and mentor a team of two marketing assistants, driving collaboration and consistent execution across campaigns- Oversee all digital and print marketing — from Meta and Google ads to brochures and email campaigns — to boost awareness and qualified leads- Shape creative storytelling that connects emotionally with travellers 50+ and strengthens brand trust- Use analytics and audience insights to guide budgets, measure performance, and improve ROI across all channels.
EDUCATION
UHI
Master’s Degree, Interpretation: Management and Practice (Heritage Studies)
University of Stirling
Postgraduate Diploma, Tourism Marketing
Wyższa Szkoła Gospodarki w Bydgoszczy
Bachelor’s Degree, Tourism Management and Hotel Industry
Centennial College
Postgraduate Certificate, Global Business Management
SKILLS
ABOUT PIOTR LISKIEWICZ
I’ve built my career at the crossroads of travel, marketing, and relationship management - transforming my passion for exploration and connection into impactful work. With experience spanning tourism, hospitality, banking, and fashion, I’ve developed a strong foundation in leadership, strategy, and customer experience. Today, I lead marketing initiatives in the travel industry while running my own tour guiding business. My focus is on creating engaging campaigns and building partnerships that make travel not only luxurious but also inclusive and welcoming. I’m passionate about education and mentorship, inspired by my mother’s dedication to teaching. While I’m not currently teaching, I’ve previously shared my expertise as a college instructor, helping shape future travel and tourism professionals. Highlights: • Educated in three different countries • International work experience across six countries • Traveled to 68 destinations worldwide • Certified: TICO, CIFFA, IFIC
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