Pit Lazarus
Category Manager @BIKE24
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WORK HISTORY
Category Manager @BIKE24
Dresden, DE
EDUCATION
Universidade de São Paulo
Auslandsstudium
Universität Potsdam
Bachelor of Arts (B.A.)
Universität Leipzig
Master of Science (M.Sc.)
SKILLS
ABOUT PIT LAZARUS
My passion for sports in general has led me to the studies of Sports Management and I successfully completed my master\'s degree in Sports Management in 2016. I put the focus of my Master\'s thesis on the development of a B2C online marketing concept of ingredient brands using the brand PrimaLoft as an example. I gathered different experiences in the sporting goods industry, e.g. as a product coach promoting the brand Schöffel, during my internships in the marketing department at W. L. Gore (Gloves & Accessories) and PrimaLoft, Inc. After completing my master\'s I was working three years as European Trade Marketing Manager at PrimaLoft in Munich. There I was able to further grow my retail marketing skillset: part of my function was organizing and executing PrimaLoft\'s global (retail) marketing strategy including the development of partnerships with European retailers and related tasks. In 2018 I moved to Dresden where I entered the field of e-commerce and started to work at Bike24. At his company which is selling sporting goods globally, Currently I am in responsible for the field of e-mail marketing including all the planning, preparing, creating the weekly distribution of the several newsletters. I am an engaged, team-focused and passionate employee who is highly interested in contemporary fashion, sustainability and lifestyle topics (Urban Gardening, Singlespeed Bikes, Ecopolitics).
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