Piper Youtzy
Digital Marketing Strategist @Rosenberg Advertising
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WORK HISTORY
Digital Marketing Strategist @Rosenberg Advertising
Lakewood, OH, US
Lead email marketing and CRM strategy for diverse clients, designing lifecycle journeys, customer retention campaigns, and automation sequences-Architected and implemented full CRM migration from Salesforce to ActiveCampaign for a national client, replicating processes and streamlining workflows-Build and optimize complex systems including custom pipelines, lead scoring, and advanced segmentation-Collaborate with digital and design teams to deliver integrated campaigns that drive measurable results in lead generation and brand awareness-Provide data-driven reporting and insights to clients to improve ROI through testing and optimization.
EDUCATION
University of Virginia
Bachelor of Arts (B.A.), English
ABOUT PIPER YOUTZY
Strategic marketing leader with 10+ years of experience spanning sales leadership, digital marketing, and CRM automation. Currently driving complex email and customer journey strategies as Digital Marketing Strategist, including full-scale CRM builds and enterprise platform migrations. Former Director of National Sales leading 100+ remote salespeople, with a proven record of scaling growth through data-driven strategy. Dedicated board leader serving as Vice President of Literary Cleveland.
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