Pierre Petelle
President and CEO @Croplife Canada
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WORK HISTORY
President and CEO @Croplife Canada
CA
CropLife Canada is the trusted, unified voice of Canada’s plant science industry.I lead our efforts to: • Advocate for innovation, competitiveness and sustainability• Enhance the image and reputation of the plant science industry• Be world leaders in lifecycle stewardship of plant science innovations• Broaden and enhance coalitions and alliances SPEAKING ENGAGEMENTSSelect speaking engagements that focus on advancing Canadian agriculture:• 2019 Legislative Agriculture Chairs Summit - Crop Protection Industry Under Duress, Calgary, Canada, July 2019 • Conference Board of Canada Food and Drink Summit - The Future of Food – What will the Next Five Years Bring? Toronto, Ontario, March 2019 • Canadian Global Crops Symposium - Canada’s Ability to Continue to Innovate: Overcoming Global Trade and Regulatory Hurdles - March 2018• Farm Tech, Plant Science and Agriculture - January 2018• Global Minor Use Summit - Developing Strategies for Specialty Crop and Minor Use Programs and Harmonization: Filling the Toolbox for Growers - October 2017• The Crop Protection European Regulatory Conference - Data call-in system – what we can learn from Canada? March 2017ADVOCACY• The House of Commons’ Standing Committee on Agriculture and Agri-Food, perception of public trust in the Canadian agricultural sector, Ottawa, Ontario, April 2019• The House of Commons Standing Committee on Agriculture, Advancements of Technology and Research in the Agriculture and Agri-Food Sector That Can Support Canadian Exports, Ottawa, Ontario, April 2018• The Senate Standing Committee on Agriculture and Forestry report on bee health, Ottawa, Ontario, October 2016RECENT MEDIA INTERVIEWS
EDUCATION
Carleton University
B.Sc., Biology
University of Guelph
B.Sc. Agr., Environmental Biology
SKILLS
ABOUT PIERRE PETELLE
Innovation in agriculture is helping Canadian farmers become more productive and sustainable than ever before. As president and CEO of CropLife Canada, my mission is to support our members and advocate for political and regulatory frameworks that continue to enable cutting edge agricultural technologies to come to market in Canada.I am responsible for the strategic direction and leadership of our organization. As an industry we are often faced with misinformation about agricultural technologies like pesticides and plant breeding innovations such as GMOs. I strongly believe in our role, working in partnership with the broader agricultural industry, in telling the positive story of modern agriculture. I am also a firm believer in the power of collaboration when it comes to advancing the common interests of the agriculture industry, which is why we work closely with our partners in the GrowCanada partnership. I’m energised about the future of Canadian agriculture because over the last few decades we’ve experienced dramatic change, fueled in large part by technological advancements. While farmers are facing some enormous challenges in their efforts to grow food for the world, I’m optimistic that the ingenuity of farmers and the innovation in the plant science industry will make for a bright future for agriculture and food production.
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