Piali Dasgupta
Vice President Marketing @Sattva
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WORK HISTORY
Vice President Marketing @Sattva
Bengaluru, IN
Heading Marketing for one of India\'s leading real estate firms, handling a Marketing budget of almost 100 crores for a crore residential portfolio comprising premium, luxury, uber luxury projects. Key focus areas include ROI focused demand and revenue generation, augmenting brand equity and sharpening positioning, narrative building/storytelling and consumer research.
EDUCATION
Bangalore University
Bachelor of Arts - BA
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Master's degree
ABOUT PIALI DASGUPTA
Vice President of Marketing and Communications - Specializing in brand building, strategic communications, and business growth across media, e-commerce, retail, and real estate sectors. Developing impactful brand strategies, launching marketing campaigns, and driving revenue growth through customer acquisition. Heading Marketing at one of India\'s largest real estate players with an INR crores portfolio across premium, luxury, uber luxury residences. Built a senior living brand from inception to an INR 500 crores business and a successful exit in 6 years, achieving one of the highest CAC ratios in the category at 1:23 and a ROAS of 27. Leading award-winning marketing campaigns that have won 150 marketing awards while competing with brands like Unilever, P&G, Netflix, and Amazon. Creating full-funnel marketing strategies delivering topline growth while managing marketing budgets of up to INR 100 crores. Drove growth in large multinational corporations such as Amazon and Publicis Groupe, as well as building businesses from the ground up to successful exits. Skilled in developing creative campaigns, content marketing, and PR strategies that improve brand equity. Connect with me at p••••••••@gmail.com
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