Phoenix Pham
E-commerce Marketing Assistant @F&F Stores Ltd
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WORK HISTORY
E-commerce Marketing Assistant @F&F Stores Ltd
Milton Keynes, GB
Managed and optimized Amazon listings across 5 key markets (US, France, Germany, Italy, Spain), ensuring content accuracy and compliance with Amazon’s SEO and listing guidelines.• Work with a team of 5 copywriters to create localized, high-quality content, improving product relevance and customer targeting.• Used Helium 10 to conduct competitor and keyword research for the market, developing content that targets high-volume keywords, meets Amazon’s requirements, and aligns with customer needs.• Select appropriate categories to maximize product discoverability and customer targeting.
EDUCATION
University of Lincoln
Master of Science - MS, Marketing
VietnamMarcom
Integrated Marketing Communication
The University of Economics Ho Chi Minh City
Bachelor, Banking - Finance
ABOUT PHOENIX PHAM
At F&F Stores Ltd, the focus is on optimizing Amazon listings across multiple key markets, ensuring content accuracy and alignment with SEO best practices. The role involves a strategic approach to keyword research and competitor analysis, leveraging tools like Helium 10 to enhance product visibility and customer engagement.Collaborating with a team of 5 copywriters, the aim is to deliver localized, high-quality content that resonates with our diverse customer base. This effort is part of a broader mission to create compelling e-commerce experiences that not only meet customer needs but also drive measurable results, evidenced by improved product relevance and discoverability on global platforms.
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