Phoebe Byers
Marketing Lead @Spark Health Advisors
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WORK HISTORY
Marketing Lead @Spark Health Advisors
As Marketing Lead at Spark Health Advisors, I help healthcare innovators clarify their message, sharpen their product positioning, and reach the right buyers. Selling to B2B healthcare buyers is harder than ever, and navigating it alone wastes time and momentum. I support Spark clients with marketing strategy, storytelling, and product marketing that align to how buyers purchase today. My work helps innovators stand out from a crowded field of point solutions and build meaningful traction with the stakeholders who matter most.
EDUCATION
William & Mary
Bachelor's Degree, Interdisciplinary Studies, Women's Studies
General Assembly
Digital Marketing
University of South Carolina
Master’s Degree, Physical Activity and Public Health
SKILLS
ABOUT PHOEBE BYERS
Strategic marketing leader with deep experience selling into the healthcare ecosystem—including patients, providers, payers, and employers—with a focus on messaging that resonates across complex stakeholder groups. Proven success building teams, overseeing marketing operations, and creating and executing campaigns that drive growth. Known for translating vision into action, delivering measurable impact in dynamic, fast-paced environments.
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